Challenge
Pernod Ricard USA was planning a nationwide bartender engagement program in 35 cities for its Jameson brand. Unfortunately, there was no system in place supporting these events. Pernod Ricard needed a centralized place to set up and manage these events and collect participant registration data and event photos.

Solution
Cypress created a cloud-based event registration and management system for Pernod Ricard. Built using Microsoft’s Azure platform, this toolset gives Pernod Ricard complete control of the event creation and management process, without additional stress being placed on internal systems. And while this toolset was built for a specific series of events for the Jameson brand, the solution can be easily extended to support events across Pernod Ricard’s family of brands.

Using this new toolset, Pernod Ricard can now:

• Create and manage its set of nationwide events
• Collect attendee data and establish direct communication with attendees
• Limit the number of attendees allowed to register, and feature event photos
• Conduct reporting and analytics on event data on multiple levels
• Extend event data to multiple third-parties involved in onsite event management​​​​​